About Eric Lent
An accomplished senior marketing executive with over two decades of experience in the sales and marketing industry, Eric C. Lent currently serves as Chief Marketing Officer of the Herschend Family Entertainment Corporation. Recently employed with The Hershey Company, the globally recognized chocolate manufacturer, Lent held the tenured title, Vice President of Marketing Excellence and Strategy for Consumer Packaged Goods. Utilizing his prolific background in executive management, Eric Lent helped the Hershey enterprise generate a significant increase in annual revenue through clever marketing endeavors.
With Hershey’s division in Canada, Eric Lent devised successful business operations, resulting in an improved company-wide return on investment, with cuts to unsaleables by 50 percent. Additionally, within his executive role as head of global marketing, Eric Lent was responsible for leading global brand development, marketing strategy, digital marketing, advertising, PR, Training, Design, sponsorships and promotion initiatives for the launch of company products into international markets. Assuming a significant responsibility, Lent also implemented new distribution models and selling strategies to supply the four billion international trade consumers for The Hershey Company.
Maintaining an impressive managerial portfolio, Eric C. Lent facilitated growth and brand recognition with a number of leading national and international industries. Establishing his reputation as a Brand Manager with S.C. Johnson, he has led business, innovation and market development of such products as the Glade Air Freshener, Drano, one-time-use Kodak cameras, the Kodak Picture Maker, and a host of Hershey’s products, ranging from Reese's and Hershey Chocolate to Jolly Ranchers to Twizzlers. Helping to refine company and brand equity, Eric Lent has supported the corporate powerhouses Eastman Kodak, Saatchi & Saatchi, Grey Advertising, and S.C. Johnson.
With Hershey’s division in Canada, Eric Lent devised successful business operations, resulting in an improved company-wide return on investment, with cuts to unsaleables by 50 percent. Additionally, within his executive role as head of global marketing, Eric Lent was responsible for leading global brand development, marketing strategy, digital marketing, advertising, PR, Training, Design, sponsorships and promotion initiatives for the launch of company products into international markets. Assuming a significant responsibility, Lent also implemented new distribution models and selling strategies to supply the four billion international trade consumers for The Hershey Company.
Maintaining an impressive managerial portfolio, Eric C. Lent facilitated growth and brand recognition with a number of leading national and international industries. Establishing his reputation as a Brand Manager with S.C. Johnson, he has led business, innovation and market development of such products as the Glade Air Freshener, Drano, one-time-use Kodak cameras, the Kodak Picture Maker, and a host of Hershey’s products, ranging from Reese's and Hershey Chocolate to Jolly Ranchers to Twizzlers. Helping to refine company and brand equity, Eric Lent has supported the corporate powerhouses Eastman Kodak, Saatchi & Saatchi, Grey Advertising, and S.C. Johnson.