The book, which includes contributions from 11 marketing professionals, addresses key industry topics and guides sales pros in establishing best practices. Subjects range from social media outreach and changing customer expectations to data analytics, organic brand growth, and customer engagement.
Contributing writers, representing several different perspectives and niches, also discuss challenges relevant to today’s marketing environment. Featured contributors authored their own chapter for the book, which incorporates their personal thoughts and experiences in the marketing industry. Contributors were chosen based on their backgrounds and C-level standings in the legal and business communities.