In June 3, 2016, IHG announced it will invest $200 million in the Crowne Plaza Hotels & Resorts brand in the Americas region. Known as the Crowne Plaza Accelerate plan, the project is designed to maintain the brand’s leading role as the desired hotel destination for business travelers.
Crowne Plaza’s plan is to take a new approach in satisfying the changing expectations of today’s business travelers. This entails the brand reformulating the meaning of its peerless business experience for the contemporary business traveler.
Guests will experience flexible spaces, receptive service, and the latest in technology so that they can work, socialize, enjoy their personal time, and rejuvenate during their stays.
Crowne Plaza Hotels & Resorts is one of the largest and fastest growing high-end hotel brands in the world.